It’s not always selling products….it also about brand values!
Being a jungle swamped with names that have been the rulers for ages, makes it difficult to choose from one among them. Everyone out there wants to toss their products at you, and grab your attention and at the end earn money. But how one does all of this without compromising on professional ethos, makes it a BRAND ! One of the finest exemplar of one such brand is NIKE. Having one of the best-known advertising tagline of all time – ‘Just Do It’, it actually took the world of branding and advertising by the storm. Being a amalgam of just three simple words it landed up creating quite a stir. But it’s more than just a brief phrase; it symbolizes the instinctive approach to a brand building that underlies what great brands do. Nike’s advertising agency had produced a new television spot for the company in 1987, which wasn’t as well received as the founder Phil Knight had though it would be. It had stunning visuals shot at the University of Oregon, along with the running track w...